In the world of apparel, blue jeans are synonymous with good styling, quality fabrics and comfort like no-other. Our “Back to the blue” initiative reminds us of the key design principles that have defined true denim over the years. Through our choice of fits, fabrics, washes and trims, we foster a streamlined collection that offers superior fit and comfort, coupled with timeless designs. We are very mindful of our fits—they mean the world to us. With countless hours spent fitting and adjusting every style, we carefully present jeans that pay tribute to our attention to detail. All our denim silhouettes offer great comfort and allow for individual expression.